Wave money moves into mobile and online video ads, and San Mateo, California-based startup that is poised to ride Jivox, referrals $ 8.2 million in funding a new venture.
The company announced today that Fortisure Ventures led the round, joining existing investors Opus and Helion. Mani Subramanian, CEO of Fortisure effort and John Squires, CEO of Akademos, will join the Board of Jivox. The latest round brings the total number of Jivox was raised for $ 17.4 million.
Jivox, founded in 2007 and with this first product launch in 2008, providing technology to agencies and publishers who want to publish interactive online video ads-and especially as ads on mobile platforms.
Nesamony Diaz, 46-year-old Chief Executive of Jivox, told Portfolio.com companies have the technology in place to make good ad if it appears on an Android phone or iPhone.
Digital advertising firm eMarketer analysis earlier this month predicted that mobile ad spending will hit 1.23 billion in 2011, from $ 743 million in 2010, the report found. By 2015, the number of advertisers are estimated to spend mobile campaign is projected to hit nearly $ 4.4 billion.